The automotive industry stands apart from most others. Automotive retail is a competitive vertical where many of the business practices would seem foreign to professionals in other industries; Nowhere is that more true than automotive marketing.
ThinkBetter’s founders got their start in automotive, and the company was dreamed up and formed to serve the diverse marketing needs of car dealerships. Combined, our three founders possess nearly 50 years of experience in automotive retail and dealership marketing. We bring that experience to bear when selecting the best vendors to serve our dealers.
In other verticals, a marketing company may only need to understand the market and the product… The consumer and what’s being consumed. In automotive, the consumer and the car are just two components among many.
Dealers need a marketing strategist that understands their profit centers, their processes, and their seasonality. They need a strategist that knows where to shift marketing spend, to recapture seasonal losses in November and December, while being able to pivot for a ramp up to President’s Day. They need a strategist that can identify missed opportunities in fixed ops or finance, and allocate a marketing budget in the areas that generate the most ROI.
ThinkBetter is that strategist. We were molded by the automotive industry and we have the knowhow to bring your dealership to the next level.