The founders of ThinkBetter started out in marketing at the B2C level, juggling business operations with in-house marketing, while staying current with new techniques and managing a dozen marketing and technology vendors. It was a lot of work, and they recognized how poor the performance of their vendors was, so they moved into the B2B space.
As a B2B vendor, they specialized in a narrower marketing track. They were committed to providing the best service of its type, but they quickly found that their clients weren’t finding the same quality of services with their other providers. ThinkBetter’s founders started recommending vendors who were excellent at their respective crafts, in order to compliment their own focused efforts. Before they knew it, they were quarterbacking marketing for their clients, hand-picking the best vendors and helping their clients hold them accountable. Enter ThinkBetter…
ThinkBetter is an agency partner, born of necessity. There are excellent vendor partners scattered throughout the business marketing space. The trouble is finding them, aligning them, and making sure you’re getting what you paid for. ThinkBetter was founded to handle all of that for you.