As I talked to General Managers and Dealer Principals, in a very technically savvy and forward thinking dealer group, it was clear that even those who were tuned it were unable to nail down basic attribution or accountability.
Thinkbetter Marketing was designed to provide the tools, tactics and techniques to select dealer partners to help them analyze and understand what their marketing vendors were doing, and what results those efforts were getting them.
Now, after years of refinement, Thinkbetter is opening it’s efforts to the public, rallying dealers around the war cry of vendor accountability. Thinkbetter occasionally has limited ability to add consulting clients, which they work to assist in development in the free courses, tools and training it intends to provide to the Automotive Industry as it seeks to change the dealer/vendor relationship and create a well educated dealer base.