Welcome MRC Attendees! Looking for that long list of tools, tricks and tactics? Look no further!
The Master Article that has a more detailed explanation, that will serve as a living document for vendor accountability lives here:
Tools Below
Looking for an easy Marketing budget to assess the last three months? Or one to easily modify for your year over year? Check out our easy marketing budget template here:
A Template to track all your listings on 3rd party inventory websites, allowing you to easily access and assess your listings pages and feeds
A basic template to start customizing your own Monthly Meeting notes to use on your Vendor Accountability journey!
A collaboration with Wikimotive on some great common questions to ask a new website tool vendor before you sign up, or before you allow them to put code on your website.
Another great collaboration with Wikimotive on some great common questions to ask a new prospective SEO vendor to help you understand what they do, why they do it, and how it can fit into your marketing strategy. Link to PDF
Want to know if your Google Business Profile is optimized as best it could be? Want to make sure you understand what that traffic is doing? Run through this manual checklist, and maximize your GBP today! Note: This was generated in conjunction with Wikimotive.
Looking for what Key Performance Indicators you should be discussing with your SEO provider? Check this article from ahrefs:
Planning on running a direct mail campaign and want to track it’s effectiveness? Check out this great spreadsheet to help find your real ROI:
Not sure if a flat-rate pay-per-click provider is right for you? Depending on your spend, you may be shocked at your actual percentage of spend! Check out our handy calculator here:
Want to learn to do an actionable SEO audit? See one of the best in the biz, Zach Billings, Walk you through step by guide on how to conduct an audit here:
An easy way to see how referral traffic is performing, segmented for common 3rd party referrers like autotrader, Cars.com, Cargurus, Edmunds, and more. If you want other referrers added, contact us for a free addtion!
An awesome GA Audit Dashboard in a Question and Answer format. I can’t remember who I originally found this from, I apologize to whoever originally developed it, if anyone knows, please let me know so I can source.
An amazing collection of tools from Hannah Rampton, an absolute genius in Looker/Data Studio, and an amazing SEO. If wanting to explore your SEO in Data Studio, check out her Dashboards!
A fantastic guide on how to split a csv inside Looker Studio. Very cool use of custom fields. Mehdi Oudjida shows expert level data manipulation here, letting you isolate single elements from a csv within Looker Studio.
A Simple diagnostic dashboard built to illustrate the impact the Apple IOS security changes had on Google Analytics Geo information. An example of how Looker Studio can quickly build out dashboards to quickly segment information.